I build human-centered solutions that turn complex ideas into elegant products.
As an IT & Digital Transformation leader, I help teams adopt AI, modernize their platforms, and ship products that actually solve problems.
I'm an IT leader with 20+ years of experience building digital solutions and leading engineering teams. Currently at Gordon Food Service, I lead digital transformation initiatives and oversee online ordering for North America's largest privately held food distributor.
On This Site My experience in digital native technologies · My leadership philosophy: Empowering people to drive change · What drives me: Building AI-first solutions · Writing on AI strategy, leadership, and innovation
Enterprise scale meets AI-native thinking
I've led technology at organizations processing billions in revenue—and I build AI products on nights and weekends. I care about making things clear, helping people grow, and shipping work that matters.
At my core, I care about serving others, building trust, and designing systems that help people do their best work.
Over the last two decades, I've helped organizations modernize their technology, re-imagine customer experiences, and bring AI into the everyday tools people rely on. My work spans enterprise e-commerce platforms processing billions in revenue to MyndHyve—an AI-first app builder I'm creating that turns plain English into clickable, data-connected prototypes in minutes.
I write to share what I'm learning about AI, leadership, and the future of human-computer interaction. Mentoring and coaching let me pass those lessons on.
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Technology & Product Strategy
E-commerce & digital experience · Cloud (AWS, GCP) · APIs & microservices · AI & automation adoption · Data-driven decision making -
Leadership & Delivery
Distributed teams (US, UK, LATAM, APAC) · Agile/SAFe/Scrum at scale · DevOps & CI/CD · Coaching & talent development -
Business & Operations
Budgeting & vendor management · Change management · Stakeholder & executive communication · Security & compliance -
Languages
American English (native) · Brazilian Portuguese (native)
20+ years leading engineering teams
I've run e-commerce platforms processing $11B+ in orders and led global teams of 30+ engineers. I know how to ship reliable software, grow people, and keep the business happy.
- Own technology strategy for customer-facing digital ordering—ensuring scalability, security, and reliability for high-volume transactions
- Drive roadmap definition and delivery across product and platform teams in partnership with business, product, and marketing leaders
- Oversee Agile and DevOps practices (CI/CD, automated testing, feature flags, observability) to accelerate delivery while maintaining quality
- Manage budget, vendor relationships, and contracts for cloud infrastructure and implementation partners
- Champion security, privacy, and compliance standards in collaboration with InfoSec and risk teams
- Defined and executed multi-year technology roadmaps spanning web, mobile, content platforms, data, and infrastructure
- Implemented SAFe across engineering—improved alignment, predictability, and speed to market
- Established DevOps capabilities (containerization, CI pipelines, automated deployments) reducing deployment friction and production risk
- Applied Lean Startup principles and analytics to measure user engagement and inform product decisions
- Built inclusive culture with employee-led teams focused on women in tech, engineering excellence, and agile practices
- Oversaw architecture and development of consumer-facing websites, mobile apps, and e-commerce solutions supporting international growth
- Partnered with senior leadership across regions to define digital strategies tailored to local markets
- Introduced modern UX/UI and mobile-first design practices to improve engagement and conversion
- Drove platform consolidation and modernization to reduce technical debt and operational overhead
Methodologies: Agile, Scrum, SAFe, DevOps, Lean Startup, IT service management
Projects I've worked on
A selection of products and platforms I've helped build, lead, or ship—from enterprise e-commerce to AI-first tools.
MyndHyve
An AI-first collaborative app builder—from plain English to clickable prototype in minutes.
Describe what you want to build, and MyndHyve's AI creates a plan: screens, layouts, and connections. Then it builds real, testable interfaces you can interact with immediately—while your team co-edits live.
Drag-and-drop or ask the AI to revise. Built-in quality checks ensure accessibility and consistency. Use your own AI provider (OpenAI, Google, or Anthropic). Connect your own data sources. Export designs now, working code coming soon—for web, iOS, Android, and desktop.
Sharing what I'm learning about AI
I write and speak about how to actually use AI at work, how to lead technical teams, and where technology is headed.
A 7-level framework for AI adoption—from creative play to building foundation models. Presented at 2025 Shoptoberfest in NYC, this guide helps individuals and organizations assess their current AI maturity and chart a path forward.
Will Your AI Agent Take My Job?
Exploring the real impact of AI agents on the future of work—not as job replacements, but as intelligent collaborators.
AI Tools for Transforming Personal Productivity
How AI tools are reshaping how we work—from managing deadlines to unlocking creativity.
The Perils of Psychological Safety
What happens when the pursuit of psychological safety overshadows the value of risk-taking in innovation?
Leading with Empathy
At the heart of effective leadership lies the ability to understand and share the feelings of others.
Integrate AI into Your Innovation Strategy
Staying up-to-date with the constant stream of AI-powered innovations and integrating them strategically.
Who Do You Think You Are?
Every individual contributor is uniquely positioned to bring fresh perspectives and effect profound transformation.
Radical Innovation
The five "radicals" of innovative teams that take organizations to the next level through product innovation.
Why Leaders Must Be Coaches
How to shift your team from fixed to growth mindsets through coaching and psychological safety.
Feeling Stuck in Your Career?
A stuck employee will eventually become a toxic employee. Here's how to get unstuck.
Why Emotional Intelligence is Critical
EQ is more critical now than ever for leaders to motivate and connect with their team members.
More articles and insights on LinkedIn